Owen Chen avatar

TUP Event – An IJI Day in Beijing

Dr. Ivar Jacobson was invited to present the keynote at this year’s TUP conference held on December 10, 2011, in Beijing, China. TUP (Technology/User Experience/Product) includes a series of events hosted by CSDN, the biggest IT community in China. The speakers invited for these events are famous IT experts; and attendees are IT and management people who are interested in IT product development.  I was very pleased to present lean and agile development sessions along with Dr. PanWei Ng at the conference. With three IJI members presenting it became an IJI day at TUP 2011.

Dr. Jacobson presented “Liberating the Essence from the Burden of the Whole: A Renaissance in Lean Thinking”. Ivar’s lively and TUP Event   An IJI Day in Beijingengaging session clearly demonstrated to attendees the new reasoning around lean and that to stay lean you need to stay lean from the beginning of a project rather than trying to eliminate waste later.  By presenting three case studies representing business, software product and process method, Ivar demonstrated the concept of a “kernel” --representing the essence of something as a good starting point for most things you build.  You start lean and you stay lean throughout the life of what you build.

Read More